Why The Complete Doesn’t Do Albums

So I’ve set up my schedule for the fall to include the release of some more songs w/a corresponding video. Some people have asked why I don’t just release them on an album.

I think of it like this: how many albums do you own where you only listen to 2 songs, and skip the rest? Be honest. I’ll bet it’s most of them. There’s a lot of reasons for that I think. Perhaps the most obvious being that bands are often rushed in the studio and can’t always give each song the polishing it might need.

I don’t mind having less material if it means that there’s fewer C- and D-quality songs in The Complete’s catalogue. I work out of my own studio which means I’m not paying someone else by the hour. There’s no one looking at their watch or demanding 10 finished songs by the end of the month. That’s a pretty sweet situation. (The downside of course, is that it’s easy to be a lazy sack of crap.)

Maybe a bigger reason though, is the fact that most people (myself included) flock to YouTube when they’re looking for music. If I hear about a band I think I might be interested in, I don’t buy the album sight unseen (like I once had to. How many times was I pissed off and disappointed?). Instead, I just search YouTube.

Since The Complete is a fairly new act, I can’t really take 6 months and lock myself away to do an album either. It’s my intention to release music on something like a regular schedule in order to try and keep people interested/paying attention.

The old music industry has run into problems because its entire infrastructure is set up to sell you a round piece of plastic. In the old days albums had astronomical profit margins. Problem with that is, music is 1’s and 0’s now. For better or worse, I think it’s time we musicians embraced that. With that in mind, I’m currently operating under the belief that it’s all about the song. If my songs are good enough, people will hear them. If not then it’s back to the drawing board.

Some people HAVE asked me for a physical release though, so I may collect everything at some point and do a short run of Vinyl or CD pressings. For the most part however, I’ll be focusing on the song/video format for the foreseeable future.


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About Kevin Williams

Frontman of The Complete/Occasional Actor/Newfoundlander.

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